Tata Teleservices tie’s knot with Yahoo India
Tata teleservices partners with Yahoo India to innovate and launch unique services for its Indian subscribers. They launched a co-branded home page for all Tata-teleservices users that will have access to all Yahoo and Tata services like Bill Payment, Bill details, tariff plans , promotions, Yahoo Mail, Yahoo Search,Yahoo News etc on the same page. The co-branded page will become default page for all Tata teleservices subscribers of Internet services like Photon Plug2Surf, Photon Plus and Photon Pro wire-line broadband.
Whats in it for Yahoo:
It will help Yahoo increase its users base and having Yahoo as the default page for million of Tata Teleservices subscribers will help it to target many new consumers for its services and offerings. This will help Yahoo to reach much wider audience in Internet and Digital Space. It may also help Yahoo to get potential customers when it launches it new services in Internet domain.
What in it for Tata teleservices:
Tata teleservices will be able to provide world class content to the users whenever they connect to Internet helping Tata to build a loyal customer base and accelerate it increasing share in Internet Provider space. This will also help Tata to advertise widely about its services to other Yahoo users thus helping it to get more subscribers.
Recent Tata Moves like providing e-commerce solutions and partnership with Yahoo shows the interest of Tata in building loyal online community of users and targeting them as potential customers.
